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Our Leadership Team

Katerina Makatouni

Katerina leverages more than 10 years of market research with consumer research as a consultant for Euromonitor International, Organic Monitor, and the European Commission. She collaborated with clients across multiple industries, including cosmetics and toiletries, OTC, packaged food and retailing. Katerina earned a BA from Panteion University, MA in Marketing Management from Middlesex University Business School and PhD in Consumer Psychology from The Reading University, where she completed a dissertation on organic food purchasing factors. Qualitative Research Consultants Association



Betsy Hoag

Betsy spent 10 years in marketing, market research and strategic planning prior to co-founding Kairos Consumers. She began her career in marketing, with the Chicago White Sox.  Later, as a consultant with Euromonitor International, she built custom research solutions for global FMCG and retailing clients. In an account planning role with JWT, Betsy coordinated and then integrated both quantitative and qualitative research with client needs to formulate brand strategy. Industries of expertise include cosmetics and toiletries, OTC, travel and tourism and retailing. She earned a B.A. from Vanderbilt University and an MBA in International Management from Thunderbird.



Maria Tsigoni

Maria Tsigoni joined Kairos Consumers as Business Development Manager in 2010, focusing on both new business as well as expansion of the global analyst network. Her professional background includes both syndicated research and consulting work for Euromonitor International. She additionally worked in a marketing capacity for Coca Cola Hellenic Bottling Co S.A., following employment at The Nottingham Trent University. In her position with Kairos Consumers, she leverages not only her professional experience but also a rich educational background that includes a B.S. in Business Administration from Athens University of Economics and Business and an MA in Personnel Management from Kingston University Business School in London.





We seek individuals with a comprehensive understanding of the consumer. Our team listens to the consumer and translates ideas and trends into unique insights that give our clients the impact on their business. Is that you? Please visit Kairos Careers or contact Maria Tsigoni: mtsigoni@ This e-mail address is being protected from spambots. You need JavaScript enabled to view it