Key industry players claim that the heyday of the brand has long passed, and the glory of the retailer - especially the Big Box Boom - has faded. But with the consumers supposedly wielding the power, are manufacturers and retailers living up to demands? With the impact of not only the recession but also rising energy costs and online competition, store retailing and manufacturers are under pressure to communicate in a relevant yet enticing manner to consumers. How are they doing? Kairos Consumers took a look at the situation within the parameters of a growing market in the U.S: natural and organic products.

The Kairos Consumers team