Recent Kairos Consumers Studies
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New Kairos Study 5.0: Winners & Losers in U.S. Retailing (December 2011)

Are retail sales up dramatically since 2010, or was Black Friday a rare bright spot? Using an online panel questionnaire methodology, we posed questions relating to December 2011 spending to nearly 1,000 consumers across the U.S. The sample was representative of the general U.S. population. The survey results show the expected  YOY change in December  household spending across 13 specific retailers (WMT, TGT, BBY, KSS, M, JWN, JCP, AMZN, EBAY, KR, SVU, SWY, WFM). Moreover, respondents  shared their online versus in-store spending breakdowns. This independent study is just a start. Contact us today for more information: This e-mail address is being protected from spambots. You need JavaScript enabled to view it  

 

Unique insights include:

  • Which retailers show gains from December 2010 in terms of total spending and traffic

  • How each retailer measures up to top competitors within a given category

  • The percent of total purchases represented by online sales

Click here to access the study

Kairos Study 4.0: Greek Breakfast and Untapped Opportunities (June 2011)

Topics explored:

  • Importance of food in tourism destination selection

  • Willingness to try previously unfamiliar food concepts

  • Consumer perception as to what constitutes a "Greek Breakfast"

Click here to access the study

 

Kairos Study 3.0: The Greek Initiative (October 2010)

Kairos Consumers designed an independent study in partnership with the Panhellenic Exporters Association in order to take a close look at U.S. consumer perceptions toward both Greece and Greek products. The methodology involved in-depth interviews of consumers followed by both general and targeted consumer surveys. Findings focus on attitudes and willingness to purchase; categories of interest including olives, olive oil, feta cheese and wine. The study is available for download below. Please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more.

Topics explored:                                                

  • How U.S. consumers view Greece/Greek products

  • Whether country of origin matters

  • Willingness to buy Greek food and drink

  • Greek products with best chance for success

Click here to access the study

 

       

 


Kairos Study: Consumer Foodservice in the U.S.  (July 2010)

Kairos Consumers completed an independent study looking at U.S. consumer foodservice.                                                                                     

Three reports came out of the study (listed below), each priced at US$250

 

Kairos Learning 2.1: Restaurants and Menus - "Restaurants and Menus"                          

Topics explored:

  • Who wins in recessionary dining and what it means going forward

  • The necessity of an online presence and usage of social media

  • Defining the value of customization and smaller portions

 

 

 

 

Click here to buy the Learning

Kairos Learning 2.2: Kids Dining Experience - "Small Consumers, Big Business"   

Topics explored:

  • Best practices in appealing to both kids and their parents
  • The evolving meaning of "kid-friendliness": beyond crayons 

  • Achieving the ideal balance between fun and healthy menus

 

 

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Kairos Learning 2.3: Sustainability in Consumer Foodservice - "Rainbow of Green"

Topics explored:                                                

  • What exactly "sustainable" means to the foodservice consumer

  • The extent to which consumers buy into "going green"

  • Putting a price on sustainability

     Click here to buy the Learning


 

Kairos Study: Natural and Organics in the U.S. (April 2010)

We took a close look at the natural and organic market now in the U.S.

Findings are published in a series of Learnings available for download.

Please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it for additional information.

Fresh Produce

Unique insights include:

  • How to communicate safety
  • When/why/how organic matters
  • Certifications that add value
  • Retailing that works
Click here to access the learning

Retailing

Unique insights include:

  • How to communicate trust
  • When/why/how organic matters
  • Retail positioning preferences
  • Branding that succeeds

Click here to access the learning

Yogurt

Unique insights include:

  • How organic adds value
  • Trusted brands and retailers
  • What packaging should say
  • The organic consumer profile

Click here to access the learning

Cosmetics

Unique insights include:

  • Whether organic adds value
  • Purchasing factors prioritized
  • Trusted brands and retailers
  • The organic cosmetics consumer

Click here to access the learning